www.world-of-affiliates.blogspot.com
Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.
The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer.
The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods.
Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing fake reviews of products or services offered by a partner.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer.
However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.
Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile.
Still, affiliates continue to play a significant role in e-retailers' marketing strategies.
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Affiliate marketing adalah satu amalan pemasaran di mana perkongsian ganjaran bagi satu atau lebih rakan kongsi bagi setiap pengunjung atau pelanggan yang dibawa oleh usaha pemasaran sendiri seseorang affiliater.
Industri ini mempunyai empat pemain utama: saudagar (juga dikenali sebagai 'peruncit' atau 'jenama'), rangkaian (yang mengandungi tawaran untuk affiliate untuk dipilih dan juga mengurus bayaran komisen), penerbit (juga dikenali sebagai 'affiliate '), dan pelanggan.
Pasaran telah berkembang secara kompleks untuk mewajarkan peringkat menengah affiliater, termasuk agensi pengurusan affiliate, super-affiliate dan vendor pihak ketiga prfesional.
Pertindihan pemasaran affiliate dengan kaedah pemasaran yang lain di Internet ke tahap yang tertentu, kerana affiliate sering menggunakan kaedah pengiklanan biasa.
Mereka kaedah termasuk pengoptimuman enjin carian organik (SEO), pemasaran enjin carian yang dibayar (PPC - Bayar Per Click), pemasaran e-mel, dan dalam beberapa pengiklanan paparan adsense. Sebaliknya, affiliter kadang-kadang menggunakan teknik kurang ortodoks, seperti menerbitkan ulasan palsu produk atau perkhidmatan yang ditawarkan oleh rakan kongsi.
Affiliate marketing sering dikelirukan dengan pemasaran rujukan, kerana kedua-dua bentuk pemasaran menggunakan pihak ketiga untuk memacu jualan untuk peruncit.
Walau bagaimanapun, kedua-duanya adalah bentuk pemasaran yang berbeza dan perbezaan utama di antara mereka adalah bahawa pemasaran affiliate bergantung semata-mata kepada motivasi kewangan untuk memacu jualan manakala pemasaran rujukan bergantung kepada kepercayaan dan hubungan peribadi untuk memacu jualan.
Affiliate marketing sering diabaikan oleh pengiklan. Walaupun enjin carian, e-mel, dan sindikasi laman web menguasai banyak perhatian peruncit dalam talian, pemasaran affiliate membawa profil yang jauh lebih rendah.
Walaubagaimanapun, affiliater terus memainkan peranan penting dalam strategi pemasaran e-peruncit.
~ Wikipedia ~
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